HOTELTONIGHT
Visit Family, Stay With Us
challenge
We decided to run micro- campaigns to explore humor further based on the highly successful “Visit, Don’t Stay” campaign in 2016, which had seen a 30% lift in mobile room bookings over the entire holiday season.
Solution
“Visit family. Stay with us.” Because the only thing you love to hate more than your relatives are your relatives’ pets. Shot by New York’s legendary Elizabeth Renstrom. The campaign also included stills of cross-stitch and stock photos reminding travelers why they should book a hotel by using the app.
Impact
Drove ongoing 25% YOY growth. Covered by the press as a shining example of agency/in-house collaboration.
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