Foster farms
Monster Appetites
challenge
Strategically position to Increase revenue for Foster Farms Corn Dogs by reminding parents that corn dogs are a practical protein-filled snack for their busy families.
Solution
We used Odysseus Arms Third3ye™ extensively on this one: working with over 100 mothers and kids across America, we zeroed in on a series of insights that established the corn dog as an alternative snack for kids under the age of 14.
Impact
With immense pressure to avoid the freezer aisle, we lifted sales by an incredible 22% in a part of the grocery store that rarely achieve 3% lift, no matter what the marketing does.
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