Barefoot Wine & Bubbly
Social Content
challenge
Help Barefoot, the world’s highest-selling wine by volume, change the online conversation about their brand from “I love Moscato” to “I LOVE BAREFOOT!!!” Our mission was to give people a reason to adore Barefoot beyond their delicious product.
Solution
Barefoot is an affordable and reliable brand that is popular among women of all ages 21+. To these women, Barefoot Wine is their version of a Bud Light: it’s casual, unpretentious and fun. Therefore, we created content that make thumbs stop, puts a smile on peoples’ faces and adds sparkle to their lives. But most of all, content that is authentic and real.
Impact
The content drove 7x the impressions we paid for. With double the industry average ad recall rate.
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