Libby Brockhoff
Founder, CEO, Head of Art.
As CEO and Co-Founder of Odysseus Arms in San Francisco and a longtime industry pioneer, Libby has reimagined what a modern agency looks like by creating a company that’s highly collaborative, diverse, socially driven and results obsessed. She also developed the creative and strategic method, ThirdEye™, a one-of-a-kind approach that yields unprecedented results for her clients. Libby’s path as an industry disruptor began in London where she co-founded renowned agency Mother at the age of 27, and lead the company to considerable success including being named Campaign’s “Agency of the Decade.” Throughout her career, Libby crafted advertising strategies for Silicon Valley tech giants like Facebook, Microsoft and YouTube. She’s also influenced cultural issues by directing the reframing of the transgender narrative as the creative visionary behind the launch of Caitlyn Jenner’s on-air image, and also activated Amnesty International supporters to help Obama’s Arms Trade Treaty pass in the United Nations.
Franklin Tipton
Founder, CCO, Head of Copy.
Franklin has overseen integrated advertising and brand launches for some of the world’s best known brands. He established the voice for Method, launched Mini Cooper into the U.S. market, and introduced Virgin Atlantic to the States. All before he was enlisted to take on creative leadership for Sprint. His Sprint “Now” campaign turned the telecom behemoths fortunes around on its way to global creative recognition.
With more Cannes Titanium Lions (one of which was awarded to the campaign that helped move a business forward more than any other in the world) on his shelf than any other San Francisco creative director, he mothers over each effort’s smallest details. This mastery of craft has translated to highly tuned campaigns across the alcoholic beverage industry including Miller Lite, Bushmills, and E. & J. Gallo.
His “your mission is my mission” motto has inspired creative teams around the world at A-list organizations including Mother in London, Publicis Mojo in Australia and Crispin Porter + Bogusky. Most recently, he’s led Odysseus Arms on Cannes-recognized work for Amnesty International, helped reimagine the Kodak brand for the digital age, worked with HotelTonight to craft the language behind its global expansion, and ushered Barefoot into a new age of social media engagement.
Eric Dunn
Partner, Managing Director.
Over the last 18 years, Eric has defined his career by being a zealot for creatively driven campaigns that make emotional connections. His steadfast belief that messaging is more powerful when integrated additively across communication channels has been a key success driver for his clients. He has spearheaded brand launches and campaign rollouts for numerous brands including AAA, Beck’s Beer, Leffe Beer, Carl’s Jr. / Hardee’s, DriveTime, Kona Brewing, StubHub, SanDisk, and Valvoline.
Eric’s work guiding the brand strategy and launch for Kona Brewing’s mainland U.S. introduction spawned a campaign that gained EFFIE recognition for advertising effectiveness in its first year. That campaign platform continues to run four years after its initial launch, gaining cult-like status amongst Millennial beer drinkers across the U.S. and Canada.
His work at OA has included defining the strategic platform for E!’s Caitlyn Jenner programming, launching the first Foster Farms Corn Dogs campaign and, most recently, expanding HotelTonight’s marketing efforts into its first integrated campaigns. His collaborative spirit and roll-up-your-sleeves attitude have made him a key partner across client teams.
Madeline Lambie
Partner, Associate Creative Director–Copy.
Madeline Lambie started at Odysseus Arms as a writer and editor for Mark Zuckerberg and Sheryl Sandberg's global philanthropy initiative, rallying Facebook employees around the world to connect with causes they care about. The work earned her the title of one of media's "Rising Stars” from Shots Magazine.
From there, Lambie wrote and edited the on-air promos for Caitlyn Jenner’s coming out story, helping the NBC series become the network's most-watched television event of the decade. The work inspired an independent project for Odysseus Arms: a short film on gender identity titled “We Are Clouds" that debuted at TEDxPortland, played at Sundance, and is now used in elementary school classrooms to encourage LGBTQ acceptance.
Most recently, Lambie worked with the world's #1 wine brand, Barefoot Wine, to choreograph two month-long cross-country road trips; writing, directing, and starring in daily social media content for the brand's 1.5 million followers. The inventive participatory marketing campaign generated 7x ad recall benchmark, converted more sales than any other marketing effort for the brand that year, and redefined the way Barefoot interacts with consumers.
Outside of work, Lambie performs in local music and theater productions and volunteers at Camp Reel Stories, an organization that creates a path for young women and gender non-conforming youth to make their own content and enter media careers.
Jarrod Gustin
Associate Creative Director–Art.
Jarrod Gustin kicked off his career in London working in fashion PR, building creative strategies for an international designer. He then moved to Victors & Spoils, where he helped launch Michelle Obama and The White House health initiative for Fruits & Vegetables. From there, Gustin went to 2016 Ad Age Agency of the Year, Solve, where he art directed for GMC, American Standard and Abu Dhabi Commercial Bank.
At Odysseus Arms, Gustin worked with HotelTonight to establish its creative voice with digital, social, and integrated campaigns that increased bookings by 30% YOY. He injected fresh energy into cult-favorite sparkling wine André Champagne with a print-worthy social media campaign that set a new standard for the brand’s online presence. He worked with the world’s #1 wine brand, Barefoot, to choreograph two month-long cross-country road trips; writing, directing, and starring in daily social media content for the brand’s 1.5 million followers. The inventive participatory marketing campaign generated 7x ad recall benchmark, converted more sales than any other marketing effort for the brand that year, and redefined the way the household-name brand interacts with consumers.
Most recently, Gustin partnered with the Georgian government to distill 8,000 years of winemaking history into a brand, securing national U.S. distribution in the fiercely competitive wine sales market. Gustin continues to lead development of the wine’s packaging, branding, and story for the country’s maiden voyage and launch into the U.S. market.
