MICROSOFT
Go Small
challenge
Small is actually giant: SMB makes up 50% of the United States’ GDP. Microsoft saw massive potential in supporting.
Solution
The solution was a demonstration of good will, business operator edutainment and nods to the sheer volume of powerful solutions available to SMB. Basically, we helped SMB operators get an MBA to finesse their operations and grow their businesses.
Impact
An initiative that encouraged and celebrated small businesses across the country. We built videos, posters, and an encyclopedia of small business to better small business operators’ commercial knowledge.
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