Kodak moments
#kodakmoments
challenge
Re-envision the brand for modern, mobile moms and reawaken the sleeping giant with a tsunami of design, technology and social media charm.
Solution
We used Odysseus Arms Third3ye™ to work with moms from across the country to define what a “#KodakMoment” means and how a photo app could fit into their lives. We handcrafted over 30 unique holiday card designs while mapping out social video shorts, directed by Thayer Gowdy, to launch on Facebook and introduce the app.
Impact
A legacy brand revived for modern millennial consumers, the Kodak Moments app dove straight into the lucrative holiday-card market. Installs exceeded goal by 42% and orders exceeded 30, tripling revenue benchmarks.
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