Kinder’s

challenge

Kinder’s is a brand with a ton of local love. A fourth-generation business known for their meat and BBQ. Today, they’re so much more than that. So after 60+ years of helping their neighbors create great flavors, they wanted to take the brand national.

solution

OH, YES YOU CAN. This brand positioning tapped into the feeling of nailing it when you cook for a crowd (or just want a really good meal for yourself). It turned the butcher block mentality of the original Kinder’s store into a mission to help chefs across the country create the flavors they didn’t know they craved.

results

Flavor seekers can now find Kinder’s seasonings & sauces on the shelves and endcaps of national retailers like Whole Foods Market, Walmart, and Costco. People are sharing what they’ve created with Kinder’s more than ever.