Eternal Water - UNSTOPPABLE

CHALLENGE

In the water brand wars, $150MM in sales is tough to get. After nearly a decade of business and distribution network building, Eternal alkaline spring water was ready to issue its first consumer brand campaign. The audience is the very best of Gen Z: young, hot and motivated in health, job and gym. Unstoppable is the word most used to describe their ambition. They’re super picky about the brands they embrace, and it shows on their social media — every detail, every outfit, every matching shoelace… is highly considered. It’s hard to be invited into their brand repertoire, so serious solutions only need apply. 

SOLUTION

High-fashion brands maintain popularity via a sort of invisible “contract” with consumers. The brand promises to represent, engage and fascinate on a premium level, and consumers embrace it. Break the contract and you’re out. This was no time for stock photography. We marshaled the power of fashion photographer Christian Ferretti to lead the campaign, took over Hollywood and West LA OOH and fired up a small army of influencers to present an Unstoppable approach to life, health and hydration.

RESULTS

Publishing soon.

Stay tuned.