Bill - Meet Bill

CHALLENGE

BILL is a leading provider of cloud-based software that simplifies, digitizes, and automates back-office financial processes for small and mid-sized businesses. Their customers come from all industries, ranging from startups to established brands and nonprofits to franchises. Having recently become a publicly traded company, BILL had awareness of less than 1%. Looking for explosive growth, they desired to grow brand awareness for customer acquisition as they also integrated their newly acquired Divvy and Finmark capabilities into their software. The goal was to put BILL on the same playing field with QuickBooks, the category leader.

SOLUTION

Our Third3ye revealed that financial professionals, inherently cautious, often hesitate before adopting new software. It was imperative that our campaign vividly illustrate BILL’s advantages and capabilities. Introducing: “Meet BILL.” Drawing on the dual meaning of “Bill” — both a personal name and a financial term — the campaign infuses humor by highlighting relatable scenarios inspired by our Third3ye financial professionals as challenges they often face, underscoring how BILL can be their solution.

RESULTS

Tripled brand awareness

Increased likelihood to consider by 21%

194% new customer growth

Decreased CPA of 57%