From Wikipedia.org: “TheTruth.com is an antismoking campaign in the United States run by the American Legacy Foundation, which was founded under the terms of the Master Settlement Agreement. The campaign was effective due to its thorough reach in the youth market. They claim that 75% of all 12- to 17-year-olds in the United States could accurately describe one or more of the Truth ads. They further claim about 90% of youths said the ad they saw was convincing, and 85% said the ad gave them good reasons not to smoke.”