A visionary fashion designer in Dubai named Yasmin Megerisi reached out to us to help her launch a clothing brand, Meena. It’s true, Dubai aspires to become a hub for couture design, but Meena wanted to be more than that. Megerisi wanted a nomination for the Chambre de commerce et d'industrie de Paris as an energy source for women who empowers them through design and fashion, globally.
Our mission was to help define, position and launch Meena into a brand that would stand for something more than just clothing. We didn’t create a fashion brand; we created a power company.